Transmedia Storytelling: Building Worlds For and With Fans

John loves Batman.

He’s collected comics since he was nine years old, is proud of owning the first edition of Gotham by Gaslight, and still remembers the afternoons spent watching the TV series with Adam West at home when he was a kid.

Obviously, he has seen all the movies. The Dark Knight was a masterpiece; the I believe in Harvey Dentweb campaign and the Joker counter site were pure genius, as were all the other sites created for that movie.

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