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Bill Ives writes about Traackr, a social media monitoring and community mining software. Ives just discovered that he was listed by Traackr as one of the 25 most influential bloggers in the US. Traackr “identifies, qualifies and facilitates the engagement of top online influencers.” They sort through the massive amount of data within social media to “identify the most influential individuals in their community around specific issues, markets, brands. Traackr calculates influencers’ score based on proprietary algorithms to help marketers and PR professionals decide who they need to contact and how to reach these influencers. Traackr’s Online Authority List is a list of individuals steering online conversations about a specific market or topic. Traackr scans the social web to identify the most influential and most relevant people online and dynamically generates your Authority List. Each Authority List includes detailed profiles for each influencer with contact information, influence score, recent posts, an online identity card, and complete performance data. Traackr provides three scores: reach, which they define as the ability to generate views. Resonance?, which they define as the ability to spark conversations. And relevance, which they define as the ability to cover specific topic/market.

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