The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?”
Luckily, it’s aptly named, so it’ll be easy to give a succinct definition.
Ever wonder what path your customers took to close? Closed-loop analytics tells you.
Closed-loop analytics lends insight into the entire customer lifecycle — from the time they first interact with you, to the time they become a customer. It helps tremendously with Sales and Marketing alignment, because you can actually see what activities are most likely to yield a customer — “closing the loop” on your marketing efforts.
To read original article, Click here.