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The 6 Factors of Social Media Influence: Influence Analytics 1

Dr. Michael Wu, From Lithium Technologies, kicks off in this post a multi-post miniseries on the topic of influencers: how to find them, engage them, and collaborate with them in word of mouth marketing programs. For more articles about a related topic, see also Social Fame, Social Shame, and the Accounting of a Game: Fixing Fast Company’s Influence Project and Welcome to the Influence project.

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