In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app.     Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. But Vine is not revolutionizing content marketing. That’s just foolishness.     In addition [...]

Posted by Jean-Marie Bonthous Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. You have, too. But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability [...]

  Photo by DonnaGrayson, on Flickr Customers now expect service where they are, at the time they choose, in the format they choose. And they want to have a say in what is offered to them. The tremendous potential that social networking offers to meet this challenge has become clear to most financial advisors. However regulatory hurdles in the financial [...]

Mediafax Monitorizare launched today a social media monitoring service, which will monitor in real-time over 27,000 blogs and almost 12,000 Twitter accounts in Romanian. The service will start at 100 Euros per month. The new service, Mediafax Monitorizare (www.monitorizare.mediafax.biz) conducts searches and analyses based on keywords defined by the clients. Data are archived; trends can be monitored.

Britney Spears has more than six million followers however if you consider the influence of her fans on Twitter, most of them have zero influence. Such are the findings of a study by Sysomos, a social media monitoring and analytics company which helps people locate key influencers in their areas of interest with its social media analytics tool. For more [...]

The new dashboard incorporates location along with the usual Twitter tracking. The engine pulls in data from Foursquare and Gowalla, and aggregates “like” activity through Facebook’s open-graph protocol. Additional, a Klout-provided score is provided. The cost of these new services range from $499 to $2,499 a month. To read the original article, click here

Jive business partner, SourceN has announced that it has integrated the Jive platform with the Message Insight multi-channel messaging and social marketing platform. Message Insight enables Jive communities to communicate over virtually any communication channel including email, SMS, MMS, IM, Text to Speech, Twitter, and other social media. According to the company , the integration of Jive and Message Insight [...]

An article by Brian Solis. An ExactTarget and Co study reveals an important part of the social ecosystem that demonstrates why businesses need to consider not just a 360 approach, but a socialized approach. Of the consumers surveyed, 72% publish blog posts at least monthly, 70% comment on blogs, and 61% write at least one product review monthly. The social [...]

Global 360, KnowledgeLake and EndUserSharePoint.com release the names of the first set of influencers in The SharePoint50 Project. Here’s the way it works. Global 360 and KnowledgeLake hired a third party research firm to find the main influencers when people are looking at purchasing SharePoint in the United States. You can read more about the process in a previous article. [...]

Steven Reeves, in this post on Front Office Box, narrates how he had notice from his Front Office Box app about a new registration. When he copied the address into a welcoming message Gist exploded with the social footprint of the owner. Now this was really useful. He immediately followed the Twitter account, researched the RSS feed and sent friend [...]