This post on the Actionly blog offers 6 reasons: listen and engage with customers, manage your reputation, find leads for your business, monitor your competition, do product research and measure your engagement.
6 Reasons for Monitoring Social Media
InfoGlutton
Reputation monitoring for restaurants. Using sentiment analysis and advanced text mining algorithms, restaurants can track their online reputation, protect and improve their reputation, engage their online customers. InfoGlutton monitors thousands of sites, blogs and social media. InfoGlutton produces in-depth reputation reports online and by email, and identify centers of influence.
Online Reputation Management Essentials
A video presentation by Steve Heidemann, from MintSocial where he provides a primer on how to manage your online reputation.
Online Reputation Monitoring: the Fastest Growing Analytics Niche in 2010
An overview of the Online Measurement and Strategy Report recently published by Econsultancy, by Andy Beal, from Trackur.
Online brand reputation or social media listening software – a comparison review of 36 tools in 7 categories
This post, which compares over 30 brand management or social listening tools, was the most popular on Dave Chaffey’s site in 2009 and that’s continuing into 2010.
How to Build a Reputation Monitoring Dashboard
A post by Marty Weintraub in the blog AimClear. A guerilla tutorial for building a totally free reputation monitoring dashboard, suitable for personal or corporate use, or reselling to an agency client.
Trackur.com Online Reputation Monitoring Demo
Online reputation management expert Andy Beal shows you how to get the most out of monitoring your reputation with http://www.trackur.com









