A presentation by Matt Farlie, and Garry PRzuklenk, both with MarketWire/Sysomos. Topics include “Challenges in Social Media Monitoring”, “the 5W’s of Business Intelligence” (What, when, where, who and why), “Real-World APplucations”, “HeartBeat”, “MAP”. The presentation also outlines the “SMART” approach: Socialize, Monitor, Analyze, Report and Target. To read the original article, click here

Social CRM & The Customer of the Future – How will the empowered customer, erosion of the traditional decision funnel and multiple communication channels impact how you communicate w customers? A presentation by Barry Dalton To read the original article, click here

This presentation, by Pranesh Mishra from BRandscapes Worldwide, provides a broad overview of marketing concepts and approaches, and has a few pages about identifying influencers and working with them. To read the original article, click here

Jacob Morgan, principal with ChessMedia Group, and author of Twittfaced, looks at traditional PR, social media, social media for PR, where PR fits with SCRM, and how you get there. To read the original article, click here

A presentation of the SMOPAL platform for managing social media campaigns and tracking results To read the original article, click here

A presentation by Andy Beal, from Trackur. Beal’s presentation is subtitled: “Everything I learned about social media monitoring, I learned from TV celebrity hunters.”Beal reviews Netvibes, Keotag, Twitter search, Bloglines, Google Alerts. To read the original article, click here

A substantial (104 slides) presentation by Leonardo Bellini, in Italian. Bellini provides an overview of social media monitoring. To read the original article, click here

A presentation by Mitch Lieberman, Strategic Solutions SugarCRM Lieberman links the buzzwords we hear these days with the key features and benefits of social CRM. To read the original article, click here

A presentation by Rick Burnes, Marketing Manager at HubSpot. To read the original article, click here

A presentation by Auren hoffman from RapLeaf To read the original article, click here