Tag Archives | overview
SCRMish Thoughts – A Look Back at 1st Half of 2010

A fascinating, authoritative, overview of where SCRM is at in July 2010, by Paul Greenberg. He first looks at the big picture, then at the evolution of thought leadership in this niche. He then reviews the evolution in vendors’ offerings, To read the original article, click here

 

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Mutual Mind Product Intro

A brief video overview of the MutualMind platform To read the original article, click here

 

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Media Monitoring: What It Is, How It Evolved, How It’s Done Now

A broad overview of the history and presentation situation of media, and now social media, monitoring, on the blog of CyberAlert. To read the original article, click here

 

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SAS Tracks Social Pulse

An overview of SAS’ Social Media Analytics platform. The platform scrutinizes social media comments over the past two years and quantifies changes in public perception of enterprises over time, relating these to company events and news announcements. To provide the data, the tool combs through online periodical and bulletin board archives. One source for public comments used by SAS is [...]

 

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Online Reputation Monitoring: the Fastest Growing Analytics Niche in 2010

An overview of the Online Measurement and Strategy Report recently published by Econsultancy, by Andy Beal, from Trackur. To read the original article, click here

 

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Social Media Monitoring: Why, Where? How?

A brief overview of social media monitoring, by Imooty To read the original article, click here

 

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Social Media Measurement

John Lovett, from Web Analytics Demystified, provides an overview of social media measurement. To read the original article, click here

 

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Social Media Monitoring & Social Media Events

A substantial (104 slides) presentation by Leonardo Bellini, in Italian. Bellini provides an overview of social media monitoring. To read the original article, click here

 

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Social Media: The Brand Monitoring Buzz

Brett Mathews, in the B2B Marketing Online blog, provides an overview of the rationale for monitoring social media, and of the solutions available. To read the original article, click here

 

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