Innovative Platform Combines Social Media Sharing, Click-Tracking and Action-Oriented Analytics to Capture and Act Upon User Behavior in Real-Time. Clickst announces services delivering 2-5x better conversion rates by using referrals and word of mouth. The unique combination of sharing tools, click tracking and web analytics enables customers to measure the efficacy of the entire viral loop across social media. “Modern [...]

The Zuberance Advocate Platform is a social marketing platform focused on Brand Advocates to help companies identify and mobilize their Brand Advocates, plus track results of Advocate marketing programs in real-time. The Zuberance Advocate Platform consists of integrated Advocate Apps, Advocate Analytics and Advocacy Engine. Companies use the platform to mobilize their Brand Advocates to amplifying positive word of mouth [...]

Michael Wu, Ph.D, from Lithium Technologies, presents 11 very useful articles about influence marketing. To read the original article, click here

Dr. Michael Wu, From Lithium Technologies, kicks off in this post a multi-post miniseries on the topic of influencers: how to find them, engage them, and collaborate with them in word of mouth marketing programs.

Intuit’s Kira Wampler explained how their brand used opportunities to connect and support small business leaders to create fantastic word of mouth. To read the original article, click here

WOMMA (Word of Mouth Marketing Association) To read the original article, click here

A presentation by Howard Greenstein, of The Harbrooke Group The presentation is also called: “Put Your Message Where Your Mouth Is: Strategies to Turn Consumers Into Advocates.” To read the original article, click here

A presentation of the framework created by the Word of Mouth Marketing Association in 2005. To read the original article, click here