Getting a teen social media influencers on board with your brand can be a real coup. They are great at causing buzz on a large scale and now it appears that the buzz they create on-line can apply off line to. A lot of marketing companies reach out to Gen Y YouTubers and influencers to sell their products and this [...]

There is a great misunderstanding that just because someone is popular it makes them influential. This couldn’t be further from the truth on Twitter. When it comes down to making sure your message is heard and ensuring that it spreads amongst your target audience, you have to engage with the right people at the right time with the right message. [...]

According to Brian Solis, “brand prominence and resonance start with the recognition of people who have earned stature in your markets. Engagement and reciprocity is how we christen relationships. Embracing eminence is just the beginning. The same tools, services, and techniques that propel socializers atop these emerging social hierarchies also work for us”. For more articles about a related topic, [...]

The new service helps identify truly influential bloggers and writers in all sections and enables those individuals to connect with brands, products and services of interest to them. PostRank Connect enables influencers to register free of charge for PostRank’s content analytics service in exchange for verifying information about their content’s focus. PostRank software delivers real-time metrics on how widely read [...]

Matt Owen in this post in the Econsultancy blog, explains how influence is difference from popularity. He outlines the qualities that make an influencer, and looks at how to best position influencers in relation to targeted audiences. For more articles about a related topic, see also Powerful Endorsements: Celebrity Vs. Social Media and How Can You Measure Influence?. To access [...]

Jeff Schaeffler reviews 7 tools to create a list of bloggers or influencers: Twitalyzer, Klout, Technorati, Delicious, Google-Blog Search, JustIt, and Twellow. To read the original article, click here

Idil Cakim, VP of Interactive Media at GolinHarris, and author of “Word of Mouth Marketing,” discusses influencer marketing. To read the original article, click here

Don Martelli in this post on Technorati, talks about the rising importance of influencer marketing: programs focused on helping clients build stronger relationships with those that purchase their products or services, and no longer relying on the filter and pass-through that is the media.Companies, he says, need to stop relying solely on media relations to build brand awareness through influence [...]

Catering to those with an interest in a specific niche is important, but this alone is not a guaranteed recipe for success.  The other necessary ingredient is to cater to the influencer audience within that niche.  It’s simple, effective and not a novel strategy.  Although this concept seems rather basic to marketing, most either try to do this and fail [...]

Tom Fishburne, in his blog “This One Time at Brand Camp” notices how many brands use the same heavy-handed approach to influencer marketing that they do in mainstream marketing. He emphasizes the importance of using a more sensitive approach. For more articles about a related topic, see also Using Social Media To Create And Amplify Offline Influence and How to [...]