Tamsen McMahon outlines 4 parameters that define influence: influence is simple which makes it complicated, influence is contextual, influence is the product of reach and authority, and.. (most) influence is invisible. For more articles about a related topic, see also 5 Ways to Get the Support of Social Media Influencers and 5 Ways to Get The Support of Social Media [...]

Fast Company launched a contest to find the most influential people online. The prize for “these” influencers is that the winners get their photo in Fast Company in varying sizes according to who is more influential (aka has more votes). The more influence, the larger your photo. The only problem is that this has nothing to do with influence. It [...]

TwInfluence is a simple tool for measuring the combined influence of twitterers and their followers, with a few social network statistics thrown in.”A-List” Twitterers have a lot of influence on Twitter, because they have tens of thousands of followers. However, social network analysis teaches that there is a “horizon of communication” extending beyond your own direct contacts. This is demonstrated [...]

A guest post by Ross Hudgens on QuickOnlineTips. Hudgens explains how to pick the right influencers, and how to reach them. For more articles about a related topic, see also Influencing the Influencer and Cyber Anthropology: A unified View of Communities and Social Networks To access the original material, click on “Offsite link” lower in this page. To read the [...]

Valeria Maltoni from Conversation Agent writes that true influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs. To read the original article, click here

True influence, says Valeria Maltoni, flows from drawing together people with shared interests. ”It’s a process of identifying areas of relevancy among your customers and prospects, community building, and allowing others to amplify your influence as you meet their needs.” For more articles about a related topic, see also 5 Ways to Influence the Influencers and Key Influencer Marketing To [...]

Matt Owen in this post in the Econsultancy blog, explains how influence is difference from popularity. He outlines the qualities that make an influencer, and looks at how to best position influencers in relation to targeted audiences. For more articles about a related topic, see also Powerful Endorsements: Celebrity Vs. Social Media and How Can You Measure Influence?. To access [...]

Lauren Fisher, in the simplyZesty blog, reviews the concept of influence, some key tools to assess influence, and the relative importance of influence vs. trust. For more articles about a related topic, see also Finding the Influencers: Influence Analytics 2 and The 6 Factors of Social Media Influence: Influence Analytics 1. To access the original material, click on “Offsite link” [...]

Valeria Maltoni, from Conversation Agent, shares some meaningful quotes about influence. To read the original article, click here

Dr. Michael Wu, From Lithium Technologies, kicks off in this post a multi-post miniseries on the topic of influencers: how to find them, engage them, and collaborate with them in word of mouth marketing programs. For more articles about a related topic, see also Social Fame, Social Shame, and the Accounting of a Game: Fixing Fast Company’s Influence Project and [...]