Bill Ives writes about Traackr, a social media monitoring and community mining software. Ives just discovered that he was listed by Traackr as one of the 25 most influential bloggers in the US. Traackr “identifies, qualifies and facilitates the engagement of top online influencers.” They sort through the massive amount of data within social media to “identify the most influential [...]

Virginia DeBolt in Tech, explains that Klout.com, a service that has measured a person’s influence and reach on Twitter, just added Facebook to its Klout calculations. To determine the level of influence of a person, Klout uses various data points which they then compile into what they call a ‘Klout Score’, which is intended to represent the user’s online influence [...]

Britney Spears has more than six million followers however if you consider the influence of her fans on Twitter, most of them have zero influence. Such are the findings of a study by Sysomos, a social media monitoring and analytics company which helps people locate key influencers in their areas of interest with its social media analytics tool. For more [...]

A study conducted at Northwestern University determined that celebrities like Ashton Kutcher with millions of Twitter followers are mostly ignored on the social media site, resulting in very little if any influence. When the researchers applied their mathematical algorithm to the countless s that appear on Twitter each day, they found that experts in certain fields were much more likely [...]

MailChimp has partnered with Klout to add their influence ranking to all member profiles and have included it as a part of Social Pro (which is now FREE). Klout is a service that measures your overall online influence based on a number of factors linked to your Twitter account. Scores range from 1-100, and the higher the score the wider [...]

In this blog post, Ric Pratte discusses the heart of the Social CRM—the consumer social profile. The consumer social profile goes way beyond the traditional contact and demographic profile. The consumer social profile also includes behavior, influence, interaction and engagement data—a full 360 degree view of the consumer’s social persona. For more articles about a related topic, see also The [...]

Jeff Bullas outlines some thought leaders insights from the Influencer Project and adds some actions you can implement or start to commence on your digital influence journey. For more articles about a related topic, see also Traackr Releases Influencer Platform and The Rise of the Online Influential To access the original material, click on “Offsite link” lower in this page. [...]

A post on the blog of the Traackr influence measurement software. The author provides a  definition of online influence, and then explains the principles underlying the Traackr influence scoring system: “People influence people, Influence is always contextual, “influence becomes accurate when measured over time, No one size fits all when it comes to influence.” For more articles about a related [...]

Facebook has updated its performance advertising system to provide metrics on the influence of social-context on ad performance. Ad managers will now be able to see the number of impressions, clicks, and click through rate of ads with social context, as well as what percentage of an ad’s total impressions which included social context. A post on  the Help Me [...]

Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can change behavior for health-related practices, but digging deeper into the findings appears to reveal much more. [...]