Tag Archives | Facebook
2012
14
December
Category:
Facebook
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How Not to Measure the Value of a Like.

You can actually do the work, or you can fake it and try to make an easy buck. It doesn’t matter what industry or profession you’re in. Athletes cheat. Accountant cut corners. Political consultants adjust poll numbers. Teachers hire surrogates to take their certifications for them. And yes, social media gurus make up magic equations that promise to measure everything [...]

 

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The Weaknesses and Potential Upsides of Facebook’s Business Model

Posted by Jean-Marie Bonthous Startups usually succeed because of a single major product or business innovation. Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was that their business model was uncertain. Then [...]

 

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2012
2
June
Category:
Analytics
Comments: 0
Google Analytics’ Social Reports: Amazing New Metrics

Posted by Jean-Marie Bonthous Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. You have, too. But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability [...]

 

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2012
29
May
Category:
B2B
Comments: 0
Who Is Best At B2B? Linkedin or Facebook? [Infographic]

Posted by Jean-Marie Bonthous We’ve said it on the blog many times before, but if you’re looking for a place to do B2B, LinkedIn is the place to go. Not only can you create new connections, but in comparison to other social media sites, its four times better for B2B leads and almost three times more effective for generating new [...]

 

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2012
23
April
Category:
Lead Generation
Comments: 0
Facebook Lead Generation: 5 Kinds of Metrics
Facebook Lead Generation: 5 Kinds of Metrics

Facebook advertising has impressive functionalities. You can target your prospects by gender, age, location, keywords in the profile and more. You can link to landing pages inside or outside Facebook. If created property, your ads will get you visitors when you need traffic. With the proper spend, you may get top placements. Organic advertising can take very long. And [...]

 

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2011
27
September
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7 Habits of Successful Facebook Marketers
7 Habits of Successful Facebook Marketers

I attended a presentation by Clara Shih CEO of Hearsay Social, and author of the 2007 bestselling book The Facebook Era. Here are some highlights from her presentation about success factors for Facebook marketers. Facebook: the rise of personalization in online experiences On Facebook, you are asked when you sign up to share a lot of information: political views, [...]

 

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2011
16
September
Category:
Articles/posts
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Why Small Businesses Should be Active on Facebook
Why Small Businesses Should be Active on Facebook

Recent research by Constant Contact and Chadwick Martin Bailey shows that Facebook Fans are more likely to recommend a brand to their friends, or buy products than blog visitors. The study analyzed the behavior of nearly 1,500 consumers ages 18 and older throughout the US. The findings of this study on consumer behavior highlights the need for small businesses [...]

 

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planetRE Launches First Integrated CRM and Social Media Platform for Real Estate Industry

planetRE, a leading technology provider for online real estate, launched planetRE CM™; the first interactive unified client communication management platform for the real estate industry. This browser-based service, provides Facebook property search together with CRM, multiple social media channels and predictive modeling & analytics. The new SaaS platform consists of planetRE RealFace™- an agent branded Facebook property search engine; a [...]

 

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Social Media Is Not Free

Many people believe that social media marketing is because platforms like Facebook and Twitter cost can be used at no cost. What happens however is that many small cash-constrained firms are allocating their previous time and creativity to social media, while neglecting other areas at least as strategically important, or more. The author. Mandriano from Mandriano’s world, outlines seven social [...]

 

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Interaction-Centric Customer Service Vendor Spotlight

There’s been lots going on in what Forrester calls the “interaction-centric customer service vendors”. These are the vendors that manage the high-volume, transaction-oriented relationships – those often encountered in B2C environments, over the multiple communication channels (email, chat, social, phone etc) that exist today. RightNow announced their RightNow’s CX for Facebook app, eGain also solidifies its social footprint by announcing [...]

 

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