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How Not to Measure the Value of a Like.

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You can actually do the work, or you can fake it and try to make an easy buck. It doesn’t matter what industry or profession you’re in. Athletes cheat. Accountant cut corners. Political consultants adjust poll numbers. Teachers hire surrogates to take their certifications for them. And yes, social media gurus make up magic equations […]

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The Weaknesses and Potential Upsides of Facebook’s Business Model

Posted by Jean-Marie Bonthous Startups usually succeed because of a single major product or business innovation. Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was that their […]

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Facebook Lead Generation: 5 Kinds of Metrics

Facebook Lead Generation: 5 Kinds of Metrics

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Jean-Marie Bonthous, Seamless Social Facebook advertising has impressive functionalities. You can target your prospects by gender, age, location, keywords in the profile and more. You can link to landing pages inside or outside Facebook. If created property, your ads will get you visitors when you need traffic. With the proper spend, you may get top […]

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7 Habits of Successful Facebook Marketers

7 Habits of Successful Facebook Marketers

Jean-Marie Bonthous, Seamless Social I attended a presentation by Clara Shih CEO of Hearsay Social, and author of the 2007 bestselling book The Facebook Era. Here are some highlights from her presentation about success factors for Facebook marketers. Facebook: the rise of personalization in online experiences On Facebook, you are asked when you sign up […]

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planetRE Launches First Integrated CRM and Social Media Platform for Real Estate Industry

planetRE, a leading technology provider for online real estate, launched planetRE CM™; the first interactive unified client communication management platform for the real estate industry. This browser-based service, provides Facebook property search together with CRM, multiple social media channels and predictive modeling & analytics. The new SaaS platform consists of planetRE RealFace™- an agent branded […]

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Social Media Is Not Free

Many people believe that social media marketing is because platforms like Facebook and Twitter cost can be used at no cost. What happens however is that many small cash-constrained firms are allocating their previous time and creativity to social media, while neglecting other areas at least as strategically important, or more. The author. Mandriano from […]

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Interaction-Centric Customer Service Vendor Spotlight

There’s been lots going on in what Forrester calls the “interaction-centric customer service vendors”. These are the vendors that manage the high-volume, transaction-oriented relationships – those often encountered in B2C environments, over the multiple communication channels (email, chat, social, phone etc) that exist today. RightNow announced their RightNow’s CX for Facebook app, eGain also solidifies […]

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