Attensity Respond for Social Media expands upon Attensity’s current solution for social media monitoring and measurement, Attensity360. By combining Attensity360 with Attensity Respond for Social Media it becomes possible to monitor and generate insights from millions of s, Facebook posts, review sites, blogs and more. The platform analyzes and classifies them using advanced semantic technologies selects the data that are [...]

Engage121, a company that has developed a social media monitoring and engagement tool, is attempting to differentiate itself from all the competing social media monitoring companies by launching a service specially designed for national brands with local franchises. The new social application has been dubbed “Engage121: Enterprise” and is meant to allow national brands to easily keep an eye on [...]

James Kobielus, from Forrester, discusses integration of social media analytics with the company’s CRM, enterprise data warehouse (EDW), business process management (BPM), business rules engine (BRE), complex event processing (CEP), predictive analytics and data mining (PA/DM), text analytics (TA), social network analysis (SNA), and other key tools and platforms. To read the original article, click here

Mark Cattini from Awareness presents the new geolocation features of the platform. They added support for WordPress and Foursquare. The Hub is a centralized command center for enterprise marketing teams lets them publish to multiple social channels and also gives them the tools to manage content after it’s been published, measure the reach and impact of the content across channels [...]

Mike Lewis, in this article on the Awareness Inc. blog, discusses five key challenges: inability to scale with social media, security and control, lack of resources and buy-in, reporting being ad-hoc, and centralization. To read the original article, click here

SAS SVP and CMO Jim Davis talks about the new SAS Social Media Analytics solution and why companies should care. To read the original article, click here