Sysomos has launched the first professional tool to manage Facebook Fan Pages. Whether you have single or multiple Facebook Pages, this tool makes it easier to moderate comments, automate tasks and run reports. As part of beta tests, Facebook Page Central has been used by a select number of companies on pages that have a few hundred to several million [...]

A presentation by Gary Angel, president of Semphonic. The presentation, posted on SlideShare, looks at social listening tools, repurposing these tools for measurement, the categories of measurement, brand awareness and the upstream funnel, measuring the competition, competitive analysis solutions and a lot more. Gary blogs at http://semphonic.blogs.com/semangel To read the original article, click here

Many people believe that social media marketing is because platforms like Facebook and Twitter cost can be used at no cost. What happens however is that many small cash-constrained firms are allocating their previous time and creativity to social media, while neglecting other areas at least as strategically important, or more. The author. Mandriano from Mandriano’s world, outlines seven social [...]

PeekYou’s reverse lookups are extremely powerful and lend themselves to an analysis of backlinks and in a way, a Twitter Follower can be, at least equated to a backlink to the Twitter account they follow.  When you consider the kind of “diagnostic” information that is available now on Twitter Followers, what PeekYou is offering is  much more in depth, useful [...]

Looking at a post in Search Engine Land about 8 Ways Backlink Analysis Can Offer Competitive Intelligence; Marshall Sponder  from WebMetricsGuru decided it would interesting to encode or score the information.  While encoding information isn’t a technique for every situation, he finds himself using it a lot – for several different things (competitive analysis, semantic analysis, content analysis and classification, [...]

Argyle is a SaaS social media marketing platform, which helps you measure and optimize the social channel. Argyle measures many social media metrics, but does not do sentiment analysis. You can share social content to all your networks from one page, add posts to campaigns, tweak the web analytics parameters, schedule multiple posts. The detailed content-level metrics allow to watch [...]

A presentation by Ashit Panjwani, Executive Director, SAS India. Panjwani reviews the evolution of analytics from descriptive to predictive. The “old” analytics relied on alerts, Ad hoc reports, and OLAPs, the new analytics relies on predictive modeling, forecasting, statistical analysis and optimization. To read the original article, click here

A demo of the Recorded Future platform. This brief, July 2010 introduction highlights their new interface and latest features. To learn more about Recorded Future’s media analysis, temporal analytics and predictive tools check out www.RecordedFuture.com To read the original article, click here

The author, on this post on the   blog, reviews the major scores to define Twitter profiles: network analysis (# of followers, # of list and their followers, etc..) social actions analysis (# of people the profile has mentioned,, et ..), brand analysis (# of RTs and mentions received by the profile, etc..) To read the original article, click here

Amplified analytics explains how, utilizing a multi-dimensional analysis, they convert various forms of feedback into an actionable plan and then take it one step further.  They examine customer ratings across a market of nearly 20,000 products. To read the original article, click here