Facebook’s performance advertising system lets buyers target users based on identity, location, interests, and Facebook connections, but it doesn’t provide the control to utilize these targeting parameters on a large scale. To allow companies to build more powerful tools for designing and managing ads, Facebook released an Ads API last fall. One company offering a tool which make it easy [...]

A review of approaches to social media ROI calculations by SocialEye (and their dashboard integrating offline and online metrics), Adstruc (offline advertising billboards, wallscapes and transit posters), Viral Heat (real-time social insights and public trends), and StatsMix (which links all your third-arty data in one single view so you can begin to understand what drives your business). A post by [...]

Interview with Paul Seward of Barker/DZP about Microsoft LookingGlass, a proof-of-concept product that lets companies listen to, participate in, and analyze social media, demonstrated at Advertising Week by Microsoft Advertising.