There was an 11% increase in marketers’ ability to measure ROI
Of the respondents, 37% agreed that they were able to measure the ROI of their social media activities. This was up from 26% in 2013. Fortunately, we are seeing some improvement with an 11% increase year over year, but it simply isn’t enough and it isn’t fast enough.
What’s really interesting is the increase in the impact on sales with this increase in measurement.
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