With social media being such a big part of everyday life, it likewise plays a large role in marketing. There are many different social platforms a business can use to reach out to audiences. Some are free, others are not.
Facebook is one social medium which has recently begun to shift all of its marketing and advertising features to a paid-only format. Whilst, some may argue, that adopting a “pay-to-play” marketing strategy may have driven some users away, Facebook is in many ways still a valid and valuable marketing tool.
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