An article by Chris Brogan about social metrics: the ones he likes and the ones he cares less about. “Make up your own mind,” says Brogan, but don’t ever let someone sway you that there are “official” social media metrics that you must/should/need to track”. Which metrics does Chris Brogan like: sales, leads and members. Which ones he is not sure about? Comments, bookmarks, tweets, retweets, pageviews.