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Social Media Analytics: You Will Still Need Actual Analysts In The Loop

2010
16
July
Category:
Articles/posts
Linking with business objectives
Material Type
Organizational integration
Social media monitoring & analysis
Understanding social media monitoring & Analysis
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James Kobielus, from Forrester, discusses integration of social media analytics with the company’s CRM, enterprise data warehouse (EDW), business process management (BPM), business rules engine (BRE), complex event processing (CEP), predictive analytics and data mining (PA/DM), text analytics (TA), social network analysis (SNA), and other key tools and platforms.

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