Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience.
But for the data-driven marketer, the real goal of content marketing is generating leads, qualified opportunities, and revenue dollars. And to drive these quantifiable results, you need to compel people in your pipeline to take actions that will move them through the funnel.
Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.
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