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SAS Tracks Social Pulse

2010
23
June
Category:
Articles/posts
Material Type
Monitoring & analysis platforms
Platform demos & tutorials
Social media monitoring & analysis
Comments: 0

An overview of SAS’ Social Media Analytics platform. The platform scrutinizes social media comments over the past two years and quantifies changes in public perception of enterprises over time, relating these to company events and news announcements. To provide the data, the tool combs through online periodical and bulletin board archives. One source for public comments used by SAS is BoardReader (www.boardreader.com), which tracks and analyses forums and message boards.

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