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Metricly is an aggregated dashboard and analytics platform that helps businesses of all sizes track their metrics in one place. They connect your data from a variety of platforms including Google Analytics, Salesforce, Twitter, Facebook, Mailchimp, Zendesk and more. They can even get live analytics from your own MySQL databases or custom internal data. Setup is fast and easy. Each week Metricly will send you a summary metrics report by email, so you can always stay on top of the latest changes and trends in your business. With your data in one place, Metricly provides a consistent and powerful set of tools to analyze your metrics – with subtotals, rollups, filters, and insights that help you take action. Once connected their powerful analytical tools make it easy to dive into your data and find insights that will help your business be even more successful.
Tribalytic is a market research tool that delivers instant insight into your brand and campaign by analysing Twitter data. The way Tribalytic does this is by using a market research based panel approach, which means that it constantly listens to over 150,000 Australian Twitter users. This allows businesses to research broadly across any related issues. The company says that this offers significant benefits over typical monitoring tools which only listen to the conversations of the specific keywords you enter. You can signup for a free trial at http://tribalytic.com including daypart (time of day) analysis, location demographics, influence measurement and the ability to quickly and easily segment and identify the conversations around any terms used by the panel of Australian Twitter users over the past three months.
Conversocial allows you to moderate Facebook pages in a more effective way than the platform’s own tools whilst providing you with increased brand protection using advanced filtering and alerting. The app gives a full moderation flow for all user-generated content on fan pages. With automatic flagging and email alerts, you can react quickly to spam or abusive messages. You can see what type of updates your customers engage with the most, and schedule updates for then they are most active. With conversation history, powerful search functionality and admin notes, managing the conversation becomes easier. The dashboard shows you how many of your fans actually engage with you every month, how successful your updates are over time, and how your actions affect fan sentiment.
|N/A||USA||Conversocial||Free trial, 30 days|
Socialping tracks anything and everything you want on Twitter. Instantly know when the world is talking about you or your product, in real time. Socialping pings you within seconds when one of your watchlist items is mentioned, and they’ll tell you via email, instant message, SMS, Twitter DM, or iPhone push. Respond and interact with those talking about you directly within Socialping. You can respond to the initial notification via SMS, instant message, or Socialping Mobile (for iPhone) – and never have to log into anything. Socialping’s real-time reporting shows you tweet and retweet volume over time, who your top tweeters are, and who is most engaged in you and your brand, all based on the items you choose to track. See what times of day people interact with you most, and know when is best to broadcast your messages. Assign tweets to colleagues who may be better able to respond, and see what they said, and to who, instantly. Share notes on tweets with colleagues as well, all real-time.
|N/A||USA||SocialPing||In beta as of September 2010|
OpenBrands uses Twitter to show real time Brand conversations, which they call Brand Channels. They inspire Brands and Communities to join in an open conversation. Through Brand Tagging, Community talks about Brands on Twitter such that it can be measured. They track positive/negative brand sentiment and make public, showing that every Tweet is counted, and every Tweet counts. Their social mission is to be the trusted standard for transparency in marketing, leading to the open engagement between Community and Brands.
|N/A||USA||OpenBrands||Free for basic membership. Premium services availale.|
review’d delivers marketing intelligence that helps organizations understand and improve their presence online. It does this by gauging informal consumer interest — in near real-time — through Twitter. review’d captures Twitter expression and quantifies it into a scientific metric that can be tracked over time. With the review’d service, you will see what people are saying, track whether your overall review’d Score is trending up or down, and work on improving your social media presence. review’d services are backed by scientific linguistic and psychological behavioral data analysis applied to content via the Twitter service. Their proprietary data methodologies rate and track sentiment so that more productive conversations can get started.
|N/A||USA||review'd||In development, as of September 2010. Email for more information|
|Review Analyst||Standing Dog LLC.||
ReviewAnalystlets hotels take a proactive approach to consumer-generated hotel reviews and uploads. You can track, analyze and react to what people are saying and uploading about your hotel. ReviewAnalyst aggregates and delivers reviews and ratings from a growing number of travel review sites. You get the latest hotel reviews, buzz and notification of new videos and images uploaded on your exclusive Dashboard that can accessed at anytime. This app lets you decide how frequently you’d like to review what people are saying and uploading about your hotel. A weekly summary is sent via email to as many team members as you select. And ReviewAnalyst shows you how you stack up against your top 3 competitors.
|N/A||USA||Review Analyst||Pay: $99/month per property, bulk pricing for 5 or more properties.|
|The Speed of Trust Analytics||Stephen M. R. Covey||
This web analytic tool harvests millions of records on the Internet and analyzes the information to measure the level of consumer trust in an industry, a company, a company’s products and services, and the company’s competitors. The Speed of Trust Analytics uses new technologies and proprietary linguistics programming to extract trust messaging as it relates to an organization on websites, blog sites, news sites, and many other locations including social media sites. It offers an unbiased examination of consumer “chatter” and identifies an organization’s trust gaps, differentiators, strengths, and weaknesses based on the principles in.The Speed of Trust: The One Thing That Changes Everything – the bestselling book written by Stephen M. R. Covey.
|N/A||USA||The Speed of Trust Analytics||Pay: $3,000 for a Speed of Trust Competitor Profile, $10,000 for a Speed of Trust Product & Service Profile|
CrowdEye is a new generation of search engine which looks at the worldwide web in a new way. By tracking discussions on Twitter, this app can help users find out what’s important to them in real time. CrowdEye scans through tweets, retweets, twitter links and more. It allows you to slice, dice, summarize and categorize the data to answer your questions. Whether you’re interested in following your brand, baseball, celebrities, movies, or anything else people are talking about – CrowdEye can help you know what people are thinking.
You can now track all YouTube videos that match a given keyword against a timeline to see when they were posted. It’s great help to track videos talking about your brand, related products and services and the time when they were posted in a chronological order. This can be of immense help to track effectiveness of your product line and its future enhancements.
TwentyFeet.com shows your social media and web metrics from the web in one place: twitter, facebook, bit.ly, YouTube. TwentyFeet is a metrics aggregator for all your social media and web property metrics from the web. It pulls and generates metrics from: twitter, facebook, bit.ly, YouTube,Google Analytics, friendfeed, RSS-Feeds and many more to come. Further, it displays them in a slick interface all in one place and nudges you, whenever something noteworthy happens.
|N/A||USA||TwentyFeet||Pay. Each account is $2.49 per year. One account each with twitter and facebook is for free forever.|
Argyle is a SaaS social media marketing platform, which helps you measure and optimize the social channel. Argyle measures many social media metrics, but does not do sentiment analysis. You can share social content to all your networks from one page, add posts to campaigns, tweak the web analytics parameters, schedule multiple posts. The detailed content-level metrics allow to watch in real-time clicks, referrers and conversions. You can create campaigns to slice and dice and aggregate your data to better understand the context of the social media marketing outcomes. You can do conversion tracking, create users, accounts and permissions for your team. Social data are captured and graphed: social media spreadsheet are created automatically. And you can integrate Argyle with SalesForce, Omniture and Google Analytics.
|N/A||USA||Argyle||Free trial. Pay plans start at $149/month|
|Sprout Social SRM||Sprout Social||
The platform combines essential tools to manage a multi-network social media presence within a single user interface to bolster online brand marketing and promotion. Combining contact management and web monitoring with integrated, automatic cross-posting on Twitter, Facebook, Yelp, Linkedin and Four Square, it includes geotargeting and message scheduling. The dashboard desktop software combines message distribution and monitoring to track business metrics and provides competitive insights. It includes discovery tools that help you find and target new customers with deep database logging and search capabilities, integrated social media monitoring, and promotion scheduling & tracking.
|N/A||USA||Sprout Social SRM||Free 30 day trial, Pro account $9 to $49/month|
|Tweet Twain||Tweet Twain||
TweetTwain is a virual social media manager. You can manage multiple accounts and business pages. Features include geo-targeted marketing, real-time brand monitoring, auto-reply, keyword targeting, Oauth-based authentication, schedule & publish, brand search & follow, auto-follow, unlimited feed monitoring, in-built Url shortening, and a lot more.
|N/A||USA||Tweet Twain||Free for TweetTwain lite, $24.95 for TweetTwain Pro. Both are downloadable apps.|
Twylah says it’s not about the number of followers you have, it’s about the number of listeners. Twylah supposedly sets you up to do just that. Twylah shines is as a content discovery tool and social media monitor. It creates a blog out of your tweets. Your followers see a public page, with all your tweets organized by topic. Then Twylah automatically organizes them and displays the topics you talk about the most, under a number of tabs. Your followers can get a sense of who you are. You see your tweets and the tweets of the people you follow. You can post new tweets from inside Twylah. Twylah addss a bit.ly at the end of your tweets and when people click on your tweet they are taken to your Twylah log. You can track all this activity.