Blog

Pinterest is becoming the fastest growing social media platform, so it pays to tap into this gold mine of SEO opportunities. Whether your SEO efforts focus on creating backlinks, keyword rich text, or content marketing, Pinterest is a valuable SEO tool. Here’s how to harness it for your marketing efforts. 1. Create Unique Content Just like websites, blogs, and other Internet outlets, fresh and [...]

Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies.  In fact, our list of Content Marketing Software startups has resulted in calls from VCs, press, brands, and potential competitors.  We also know, from our brand survey that Content Marketing is the top go to market priority at corporations. [...]

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. It feels like they have it so easy, particularly when it comes to visual content. For them, creating visual content can sometimes be as simple and effective as snapping a photo of their product and adding an Instagram filter. For us B2B folks, on the [...]

As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach. It’s time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. In today’s Whiteboard Friday, Ruth Burr discusses how you can use [...]

I’m kind of ashamed to admit that for a long time, I never really thought much of Google+. I had my hands full figuring out the tips and tricks of all the other major social networks (Facebook, Twitter, Pinterest, Instagram), so it was much easier to go along with the rest of the world (right or wrong) and dismiss Google+ as [...]

Content marketers and analysts alike predicted that online video would soar in popularity and significance to become one of the top marketing trends of 2013.  With this in mind, marketers everywhere have been working to incorporate video into their marketing strategies this year and beef up their online video presence. While questions about practicality and cost caused some marketers to shy away from [...]

Using Google Analytics goals and funnels can provide valuable insight to the way your visitors see your website. Including goals in your content marketing strategy is a good way to keep your content evolving and provide the best experience to potential consumers. Here are some of the need-to-know tips about setting up goals in your Google Analytics account. Choosing Goals to Track [...]

Recently, I walked into a conference room and saw a simple tin can labeled “Assumptions.” The “swear jar” equivalent was empty, but the intent behind it was quite weighted by the question, How often do we, in our day-to-day roles, rely on assumptions to make decisions? For example, how often do you find yourself referring to the marketing personas you built [...]

The communications landscape has forever changed with the explosion of social and digital media. That explosion has meant that few communications plans are being developed without this sort of media factored into the program. We will save any editorial commentary on whether that change is good, and instead focus on the fact that these technologies offer communicators a unique way [...]

If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals. I’m practically born with a hexagon key in my hand. Therefore, as a devoted brand advocate, I wanted to check out Ikea’s social media strategy; I was [...]