Lead Generation
Posted by Jean-Marie Bonthous
Your B2B company should be using Twitter for a lot of reasons. For one, Twitter is a constant way for you to communicate information with current and potential customers. If you know how to use Twitter effectively, you will have a competitive edge over other businesses that don’t know or don’t care about this great tool. And like most social media tools, it’s free! Twitter allows you to maintain relationships with customers without spending a lot of money.
Twitter has recently undergone a few changes that will make searching, finding and connecting easier than ever. Here’s a closer look at the changes that were made and what they mean for your Inbound Marketing efforts!
Easier search functions
The first change that has been made has to do with the search functions. Like Google, Twitter has added an autocomplete function. This function will guess what Twitter believes you are searching for, whether that is a person or hashtag.
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