MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes. Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, MyNextCustomer.com, why it was created and later shows examples of how his company’s software works using his iPad. George begins by explaining how he had been working in search marketing and had to spend 30 to 40% of his time pulling together reports for his clients; these included pulling reports from Adwords, Yahoo, email marketing, Google analytics. But pulling these reports was very time intensive. George decided that the pulling of these reports could be automated and his company developed software to do so in real-time.
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