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Virginia DeBolt in Tech, explains that Klout.com, a service that has measured a person’s influence and reach on Twitter, just added Facebook to its Klout calculations. To determine the level of influence of a person, Klout uses various data points which they then compile into what they call a ‘Klout Score’, which is intended to represent the user’s online influence and ability to compel others to action. On Twitter, Klout uses criteria such as number of retweets, number of followers, list memberships, and unique mentions to calculate a user’s ‘true reach’. Now KLout is applying the same methodology to Facebook. Apparently creating a Klout score with Facebook data is a lot more complex than creating one with Twitter: it takes 72 hours while Twitter scores are returned instantly. Importantly, connecting your Facebook account to your Klout account will not lower your Klout score, according to the official company announcement.

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