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A post by Leena Rao. Jive Social Media Engagement 4.5 allows companies to monitor and respond in real-time to conversations taking place on social netwokrs like Facebook and Twitter. The new release includes a significant update in the product’s Facebook integration, allowing for Facebook page monitoring and engagement via the platform. Jive will also launch iPad, Android, and BlackBerry apps in 2011, adding the company’s existing iPhone app. Jive Mobile features much of the functionality as the enterprise social network offering, including the ability to view real-time community activity streams, status updates and comments on content, as well as access to experts and information through powerful search capabilities.

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