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Posted by Jean-Marie Bonthous

The terms “inbound marketing” and “content marketing” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately. While the differences between the practices may be nuanced, the surge in use of these terms is anything but subtle.

The question is, Why?

For one, there is a “modern marketing” element to the terms. The marketing automation category has existed for several years, and newer practices like inbound marketing, content marketing and even social media marketing are adjacent, if not overlapping, specialties. Marketers love the next new thing. We can’t help ourselves.

There’s also a follow-the-leader dynamic. HubSpot founders Brian Halligan and Dharmesh Shah wrote a super book called Inbound Marketing. Others drafted off of their success. At Eloqua, we’re proud our content marketing program has earned more awards than anyone else in our category. Again, others follow.

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