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How To Find a Social Media Influencer

2010
22
July
Category:
Articles/posts
Identifying & ranking influencers
Influence Marketing
Material Type
Understanding influence marketing
Comments: 0

Matt Owen in this post in the Econsultancy blog, explains how influence is difference from popularity. He outlines the qualities that make an influencer, and looks at how to best position influencers in relation to targeted audiences. For more articles about a related topic, see also Powerful Endorsements: Celebrity Vs. Social Media and How Can You Measure Influence?.

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