This year, Google Authorship will truly take hold and begin to reshape the search landscape. With the bridge that it provides across Google’s products and services, Google+ has outgrown its social network pants and now serves as a platform for authors to verify their contributions to a website domain.
On the online publishing side, the “rel=author” markup language enables publishers to add an author’s Google+ profile code to a published work and thus confirm who authored the piece. Now Google not only knows where an article was published, but who produced it. This bi-directional content verification leads to something transformational in the search world.
Historically, Google has ranked and displayed content based on trust signals of the publishing domain – largely driven by link volume and quality. Content was ranked in accordance with where it had been published.
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