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How Google Authorship will continue to change the search paradigm

This year, Google Authorship will truly take hold and begin to reshape the search landscape. With the bridge that it provides across Google’s products and services, Google+ has outgrown its social network pants and now serves as a platform for authors to verify their contributions to a website domain.

On the online publishing side, the “rel=author” markup language enables publishers to add an author’s Google+ profile code to a published work and thus confirm who authored the piece. Now Google not only knows where an article was published, but who produced it. This bi-directional content verification leads to something transformational in the search world.

Historically, Google has ranked and displayed content based on trust signals of the publishing domain – largely driven by link volume and quality. Content was ranked in accordance with where it had been published.

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