The sheer logistics of organizing a global content strategy are astronomical: defining processes, categorizing content and assets across geographic regions, organizing the people involved, and dealing with language barriers.
But the real challenge of global strategy isn’t how big you can get, but how small you can get.
Take Airbnb, for example. Airbnb is the fifth-largest hotelier in the world, and one of the fastest growing global companies in the social economy space. From the founder’s rented San Francisco air mattress in 2008, Airbnb has emerged as (likely) the most important hotel chain in the Western World—and soon to be across Asia.
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