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Engage121, a company that has developed a social media monitoring and engagement tool, is attempting to differentiate itself from all the competing social media monitoring companies by launching a service specially designed for national brands with local franchises. The new social application has been dubbed “Engage121: Enterprise” and is meant to allow national brands to easily keep an eye on their franchise owners social media activity through measuring and analytics, which gets as granular as seeing activity by location. An article by Cody Barbierri.

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