The music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.   “Making it” in the social media world isn’t so different. Everyone seems to be a “social media guru” but few seem to deliver on the promise of making [...]

With more than 175 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, Google+, and Pinterest have been monopolizing the buzz in the social media marketing world lately, LinkedIn is a powerful platform that often gets underutilized [...]

Posted by Jean-Marie Bonthous If every person and brand out there was sailing smoothly with social media marketing, we’d have no reason for conferences and events, blogs and books. Every company has challenges to social media marketing success, some internal, some external. When marketers look to solve these problems, they often look to software first. But software is only part [...]

Posted by Jean-Marie Bonthous Amazon.com is a Top-10 most visited website and the largest online retail site in the world. If a book, film or other information product is not available on Amazon, it probably isn’t available online from any store. But its reputation for low prices and vast selection overshadows yet another reality — the richness and depth of [...]

Posted by Jean-Marie Bonthous This is the first in a series of interviews I am conducting in partnership with Content Marketing World and my online radio show, Content Marketing 360. Content Marketing 360 Radio Show was designed to bring the best of the best in content marketing to the internet airwaves. This mission is guaranteed as I interview many of [...]

Jean-Marie Bonthous Whenever you create content, you want it to attract a lot of positive attention, and to find its way to far-flung, desirable, and influential people, communities and networks. Social media optimization (SMO) helps compelling viewers to link to and share your content With SMO, search engines –and consequently people–notice your content not because of keywords, but because of [...]