A presentation by Matt Farlie, and Garry PRzuklenk, both with MarketWire/Sysomos. Topics include “Challenges in Social Media Monitoring”, “the 5W’s of Business Intelligence” (What, when, where, who and why), “Real-World APplucations”, “HeartBeat”, “MAP”. The presentation also outlines the “SMART” approach: Socialize, Monitor, Analyze, Report and Target. To read the original article, click here

A presentation by Sinotech Group. The topics include “What is social media?”, “Give me some numbers….I want to see stats…”, “Unlocking value with social media analytics”, and “A few examples from around the globe”. The presentation focuses in part on the Asian market, and shows that Asians are active online content creators: 40% of Chinese internet users, 50% of Koreans [...]

In a post originally published in MediaPost’s Social Media Insider, David Berkowitz, in this article posted in the blog “Inside the Marketer’s Studio”, goes over ten questions which he and other panelists answered as at the Social Media Face-Off at the Direct Marketing Association’s DMA:2010 conference in San Francisco. The other panelists included Orli Sharaby, Christine Hsu, and Andy Amendola. [...]

According to Connie Bensen , author of this post on Social Media Today, many brands are by now aware that social networks offer a valuable opportunity to interact directly with consumers. They create communities where people with common affinities and pursuits share information and seek advice. However many marketers too quickly just open Twitter or Facebook account and proclaim “Mission [...]

The author of this post on the eCairn blog share an interesting perspective about listening: listening becomes valuable only if and when it provides insights down to the individual/target group level. Otherwise, what you are doing is just listening to a whole lot of noise. Does this not sound familiar? Otherwise, he adds, monitoring is as accurate and helpful as [...]

Brand Management: As a social media marketing manager one of your tasks is to set up alerts related to mentions of your brand, products, partners, or affiliations. Social media is less about who yells loudest, and more about engaging in conversation. If you’re starting out, one of your first duties is to assume the identity of “online spokesperson” for your [...]

A webinar by Overtone To read the original article, click here

Many people believe that social media marketing is because platforms like Facebook and Twitter cost can be used at no cost. What happens however is that many small cash-constrained firms are allocating their previous time and creativity to social media, while neglecting other areas at least as strategically important, or more. The author. Mandriano from Mandriano’s world, outlines seven social [...]

June Dershewitz, the author of this post, outlines a steps to track social media links as campaigns: First, append campaign codes to the URL you intend to post. Follow your company’s campaign coding standards if a policy exists and treat social media as you treat would traditional channels like email and banners. If you’re planning to post on multiple platforms, [...]

A post on the Sysomos blog. At the Measurement Matters conference, discussions centered on how to set up a social media command centre. They involved Sysomos’ directory of community, Sheldon Levine. The agenda delved deeper with discussions about such issues as: – New metrics emerging and how they should be applied. Academic research and R&D are driving a lot of [...]

A replay of a webinar produced by Netbase. You will need to register to listen to this free webinar. To read the original article, click here

This article is the first of a new series of posts on social marketing hosted by Offerpop CMO and Evoke CRM founder Allen Bonde and featuring NetBase Founder and CEO, Jonathan Spier. In each ‘episode’ they look at a different aspect of how marketers can apply enriched social media understanding to drive product innovation, higher-value conversations, and better campaign performance. [...]

An interview of Seth Grimes by Tom Anderson. According to Grimes, “Business Intelligence is a confluence of information, analysis software, and business processes that transform data into insights that support better business decision making. Most of the BI world — especially software heavyweights including IBM/SPSS, SAS, SAP/Business Objects, Microsoft — has defined BI as analysis of sales, marketing, customer transactions, [...]

Jim Sterne, author of Social Media Metrics, shares what social media marketing is really about from the analytics and business perspective. Video registered and provided at the occassion of the Social Marketing Meetup, the Belgian meetup of the Mashable #smday To read the original article, click here

The powerful thing about 3D web visualization is that it allows you to understand the big picture at a glance. Spiral16 has been following the Blunt vs. Carnahan political campaign for a Missouri U.S. seat with their web and social media monitoring platform to gain insight about the messages each candidate is communicating in the campaign. They created a video [...]