The development of widely applicable key performance indicators for the social media and online PR is poised to become a leading theme over the next 10 to 12 months, according to PR, search and social media agency Punch Communications. For the last 10 years, brands and communications specialists have placed a steadily growing emphasis on the role of digital communications [...]

When Social Intelligence is combined with Web analytics this gives you the power to holistically understand your customer in the online world. Yes, you know consumers who purchase from your site must like you, but what about you do they like? Or when they don’t follow through to the purchase button, what behaviors are causing that? Consumers are leaving their [...]

Social media marketing has become mainstream, but the best metrics to determine social success still appear to be up for debate, with substantial percentages of marketers measuring a variety of things including hits, repeat visits, conversions and number of followers or friends. Several studies have indicated that B2B firms do better at social measurement because they tend to focus more [...]

Broadening data mining to include analysis of social networks makes new things possible. Modelling social relationships is akin to creating an “index of power”, says Stephen Borgatti, a network-analysis expert at the University of Kentucky in Lexington. In some companies, e-mails are analysed automatically to help bosses manage their workers. Employees who are often asked for advice may be good [...]

A presentation by Ashit Panjwani, Executive Director, SAS India. Panjwani reviews the evolution of analytics from descriptive to predictive. The “old” analytics relied on alerts, Ad hoc reports, and OLAPs, the new analytics relies on predictive modeling, forecasting, statistical analysis and optimization. To read the original article, click here

Major B2C companies should increase their marketing investments in On-Line activities in 2010 according to a recent survey completed by Forrester Research. Social Media should be the Big Winner. However, the main question remains the optimal allocation of resources in Social Media Marketing: recruitment of a Community Manager, selection of specialized agencies, production of specific content? One way to look [...]

Tim Neill, CEO of agencyQ, describes the paradigm shift taking place with the way businesses think about CRM—essentially the concurrent focus on effective technology and on the customers themselves. If you want to build meaningful, lasting relationships with your customers, incorporating social media into your CRM strategy is critical. For global brands, the ability to “listen” to customers as they [...]

According to Jim Tobin, from Ignite Social Media, cluster analysis shows promise, semantic technology can add additional insight because of its ability to identify entities and nuances in language. For a while, the relative strength of social media monitoring tools was dependent on how much data they indexed, and how far back they had stored it. Today, major competitors master [...]

A poll from SAS Canada and Leger Marketing shows that 90 per cent of Canadian executives have engaged their business in at least some social media activities. But in raw data attained by ITBusiness.ca, it’s apparent that there’s a gap between mid-sized firms and larger firms when it comes to using social media. A post on ItBusiness.ca To read the [...]

“Making Sense of Your Mobile Efforts in the Context of Your Business.: Eric Peterson, from Web Analytics Demystified, addresses the challenges of mobile and multichannel measurement and proposes a new set of measures that transcends devices, platforms, and channels and has the potential to introduce ubiquitous measures of success across the entire digital landscape. To read the original article, click [...]