Everyone is talking about the ROI of social media. Are we able to justify social media spend? Those are great questions. Lisa Arthur on the Forbes blog suggests that we need to take a step back from that level of question and to focus on something more fundamental. No company, she writes, can measure the effectiveness of a social network [...]
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Social Media ROI
A review of approaches to social media ROI calculations by SocialEye (and their dashboard integrating offline and online metrics), Adstruc (offline advertising billboards, wallscapes and transit posters), Viral Heat (real-time social insights and public trends), and StatsMix (which links all your third-arty data in one single view so you can begin to understand what drives your business). A post by [...]
The ABC’s of Social Media ROI
A presentation by Jordan Viator, where he presents his three-prong approach to ROI: Analytics, Benchmark, Conclusions. To read the original article, click here
Olivier Blanchard Basics of Social Media ROI
Blanchard looks at the types of impact: financial and non-financial impact as potential, not-yet realized ROI, and explains how to measure transactional precursors. To read the original article, click here
Measuring Your Brand’s Social Media PerformanceIs Starbucks’ Facebook presence really worth $20 million?
Could, by the same measure, McDonald’s Facebook fan page be worth only $260,000? Social media agency Vitrue has developed a calculator that crunches the value for a brand’s social media value presence. A post on the Social Media Influence blog. To read the original article, click here
Measuring the ROI of Social CRM No Easy Task
Sue Hildreth, on SearchCRM.com, suggests, to gauge a social channel’s contribution to enterprise, metrics in customer service, marketing, sales, product development. To read the original article, click here
Top 10 Valued Brands by Social Media Presence
Brian Skepys, in this post on Social Intelligence Media, looks at a report by Millward Brown ranking the world’s most valued brands. He does a mashup of the results, taking a look at how the top ten ranked if one adds a measure of social media presence. To read the original article, click here
Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)
Jeremiah Owyang from Altimeter Group and John Lovett from Web Analytics Demystified, with Eric T. Peterson, Charlene Li, Christine Tran This white paper presents a framework for social marketing analytics business objectives, key performance indicators as well as a list of vendors to watch. To read the original article, click here
Social Media ROI- Explain Social Media Value
Dag Holmboe, from Klurig Analytics, has developed a downloadable, free (for the light version, pay for the premium) social media ROI calculator, as well as an online Twitter ROI calculator. To read the original article, click here
Social Media ROI Success Stories: How 11 Companies are listening, engaging and measuring
A 36-page report by MarketingProfs outlining the best practices for listening, engaging and measuring social media ROI in 11 brands. To read the original article, click here
Creating a Social Media Analytics Plan
By Taylor Pratt, Raven Internet Marketing Tools To read the original article, click here
Social Media for the Analytic Marketer: Sean Cheyney, AccuQuote
AccuQuote’s VP of Marketing and Business Development, Sean Cheyney, outlines the strategies that his brand uses to track the ROI of their social media programs. A video presented by GasPedal. To read the original article, click here
7 Ways to Use Social Media Monitoring As An Effective Business Tool
Connie Bensen outlines seven business reasons for monitoring. She looks at choosing tools, analyzing the data, and the ROI of monitoring social media. To read the original article, click here
