Appcelerator is a platform to develop native desktop, mobile and iPad applications. Partnering wth FortiusOne, a location analysis software provider, they launched the first location-based analytics platform for mobile applications. Their new platform is called Titanium+Geo. It was premiered at the Location-Based Marketing Summit in New York City. The platform utilizes the core location analytics driving FortiusOne’s GeoIQ platform and [...]

Bazaarvoice, a market in hosted social commerce applications that drive sales, launched Social Commerce Insights™, a solution that allows marketers to measure social commerce ROI. Social Commerce Insights enhanes Bazaarvoice’s industry-leading analytics capabilities with pre-built integrations with leading Web analytics solutions, including Adobe® SiteCatalyst®, powered by Omniture; Coremetrics®, an IBM Company; and Google Analytics. Through Social Commerce Insights, marketers can [...]

Innovative Platform Combines Social Media Sharing, Click-Tracking and Action-Oriented Analytics to Capture and Act Upon User Behavior in Real-Time. Clickst announces services delivering 2-5x better conversion rates by using referrals and word of mouth. The unique combination of sharing tools, click tracking and web analytics enables customers to measure the efficacy of the entire viral loop across social media. “Modern [...]

Social Intelligence Corp., a provider of specialised employment screening and monitoring services, launched its Social Intelligence product line, a range of analytics and services designed to scour the expanding web of social media for insight into employment and organisational risks. The new product line features a candidate screening service called Social Intelligence Hiring and an active monitoring service called Social [...]

For most of us, analytics software behaves like idiot savants: they can surprise us with amazing feats of calculation, but totally miss the social cues that the rest of us take for granted. So, it’s no wonder that analytics packages struggle to tell us how we are doing socially. As a follow-on to his column last month on measuring social [...]

If you’re eager for competitive intelligence on your competitors’ web traffic, backlinks, targeted keywords, paid search budgets and other key web analytics, check out this list of 16 free tools. Anna Johnson, the author, has categorized these web analytics tools into four groups – traffic analysis tools, backlink analysis tools, search engine analysis tools and all-in-one tools. Keep in mind, [...]

Traackr subscription service offers new dynamic lists, influencer monitoring for old and new clients. TRAACKR, a pioneer in identifying and ranking online influencers, announced the Influencer Platform. The platform is TRAACKR’s first self-serve, subscription service model, boasting major new features. TRAACKR’s Influencer Monitor tracks the influencers on each of your A-LISTS and allow you to discover and measure their mentions [...]

Shiva Rajaraman, a product manager at Twitter, said: “Moving forward, [with promoted products] we are looking at introducing a targeting mechanism [which is based on an interest graph] … We can build out a person’s interests based on who they are following”. A post by Ian Hendry from WeCanDo.BIZ — the online network for sales leads and business referrals. To [...]

MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes. Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, [...]

Metricly is an aggregated dashboard and analytics platform that helps businesses of all sizes track their metrics in one place. They connect your data from a variety of platforms including Google Analytics, Salesforce, Twitter, Facebook, Mailchimp, Zendesk and more. They can even get live analytics from your own MySQL databases or custom internal data. Setup is fast and easy. Each [...]