A presentation by Gary Angel, president of Semphonic. The presentation, posted on SlideShare, looks at social listening tools, repurposing these tools for measurement, the categories of measurement, brand awareness and the upstream funnel, measuring the competition, competitive analysis solutions and a lot more. Gary blogs at http://semphonic.blogs.com/semangel To read the original article, click here

Bill Ives writes about Traackr, a social media monitoring and community mining software. Ives just discovered that he was listed by Traackr as one of the 25 most influential bloggers in the US. Traackr “identifies, qualifies and facilitates the engagement of top online influencers.” They sort through the massive amount of data within social media to “identify the most influential [...]

Virginia DeBolt in Tech, explains that Klout.com, a service that has measured a person’s influence and reach on Twitter, just added Facebook to its Klout calculations. To determine the level of influence of a person, Klout uses various data points which they then compile into what they call a ‘Klout Score’, which is intended to represent the user’s online influence [...]

Sheila McGee-Smith, McGee-Smith Analytics, gives an overview of this emerging technology. Speech analytics solutions have been available for several years, but little is written about them. In the contact center space, this emerging technology involves analyzing and categorizing recorded phone conversations between a company and its customers. The analysis can produce important information and insights relating to strategy, product, process, [...]

June Dershewitz, the author of this post, outlines a steps to track social media links as campaigns: First, append campaign codes to the URL you intend to post. Follow your company’s campaign coding standards if a policy exists and treat social media as you treat would traditional channels like email and banners. If you’re planning to post on multiple platforms, [...]

A post on the Sysomos blog. At the Measurement Matters conference, discussions centered on how to set up a social media command centre. They involved Sysomos’ directory of community, Sheldon Levine. The agenda delved deeper with discussions about such issues as: – New metrics emerging and how they should be applied. Academic research and R&D are driving a lot of [...]

An article by Chris Brogan about social metrics: the ones he likes and the ones he cares less about. “Make up your own mind,” says Brogan, but don’t ever let someone sway you that there are “official” social media metrics that you must/should/need to track”. Which metrics does Chris Brogan like: sales, leads and members. Which ones he is not [...]

An impressive white paper by Marshall Sponder from Webmetricsguru. Over the past year, Sponder worked with Cecilia Pineda Feret4 analyzing the web site and social media of the Havana Central restaurant group with a few locations in Manhattan. They attempted to provide ROI information to the owner of the group and regularly discussed the challenge of tracking our efforts for [...]

A presentation by Linda Wu posted on Slideshare. The author suggests definitions of success for B2B and B2C, non-profit, and outlines the differences between marketing analytics and sales analytics. She also proposes a self-audit allowing you to discover how you stack up in terms of essential marketing analytics. To read the original article, click here

A post by Tom Mason on Social Magnet. Twitter is planning to launch a dedicated analytics tool towards the end of the year. Twitter revealed that the analytics software, in beta testing, will allow users to monitor social media marketing campaigns on the site in realtime. The tool will be rolled out in the last quarter of 2010 and will [...]

A post on the blog of the Traackr influence measurement software. The author provides a  definition of online influence, and then explains the principles underlying the Traackr influence scoring system: “People influence people, Influence is always contextual, “influence becomes accurate when measured over time, No one size fits all when it comes to influence.” For more articles about a related [...]

According to Actionly, author of this post, there are 3 main categories under which most social media metrics fit into: volume, engagement and conversion. The volume metric determines what is the reach and frequency of your brand or company. Engagment metrics help you understand what is the affinity for your brand? And you can track over time what your levels [...]

With social media, it’s no longer a question of can you measure, but do you. And measurements that merely communicate the number of followers and fans, and how much they post, does little to demonstrate the impact social media is having on your marketing efforts. Jonathan Block, in this post on SIriusDecisions, advocates a three-phased approach to developing an effective [...]

Genevieve Coates, on the Radian6 blog recommends that, before you start monitoring social media, you turn your social media monitoring tools. As helpful as any tool can be, she says, they will do nothing if you haven’t planned out your social media strategy and day-to-day workflow to use it effectively. “Let’s take a step back” she writes,  “and walk through [...]

A long post brought about through recent meeting o Marshall Sponder from WebMetrics Guru with PeekYou, the massive database of public information on 250 million individuals, mostly in the United States, that PeekYou has managed to assemble and map back to social profiles, blogs, etc.     He is also just about the very first person to be shown the case study [...]