Archive

Archive | Linking with business objectives

Jive Unveils the 18 Social Business Imperatives

Jive Software announced the 18 Social Business Imperatives. These Imperatives identify the 18 critical business functions where Social Business has been proven to produce material breakthroughs in revenue, cost savings and innovation.    The 18 Imperatives were identified as part of an ongoing qualitative and quantitative analysis of hundreds of Jive customers. These companies represent some […]

Continue Reading

How to Use Social Media Monitoring Tools for Outreach Marketing

According to Joe Hall in SearchEngineLand, when using social media monitoring tools to aid outreach marketing, choosing your keywords and targeting the right audience goes hand in hand. He likes to break his keywords down into two sets, primary keywords and secondary keywords. Primary keywords are terms that are directly related to the industry that […]

Continue Reading

The Marketers’ Guide to Social Media Monitoring

Alistair Leathwood, managing director of FreshMinds Research, explains how social media monitoring can open up new doors for brands to understand their consumers. According to him, in the hands of an experienced researcher, the opportunities that social media monitoring opens from both a qualitative and quantitative perspective are huge. You can use social media monitoring […]

Continue Reading

Alterian Survey Reveals Brands Undervalue Customer Service Objectives with Social Media

Alterian (http://www.alterian.com) a leader in customer engagement technology and solutions (http://www.alterian.com/products), today announced the results of its Engaging Times Summit survey on brand socialization, engagement strategy and social media ROI. Summit attendees comprised of more than 400 senior-level marketing executives from major brands including Cisco, American Greetings Interactive, Dave and Busters, RAZOR and Western Union. […]

Continue Reading

Facebook, Apple’s “Walled Gardens” Make Analysis That Much harder for Brands

Jack Neff explains in Advertising Age how, with marketers’ owned media now hosted by social network, attribution analysis is seen as a growing challenge. The rapid shift of web audiences and marketer attention toward closely controlled properties such as Facebook or Apple’s iAd platform is presenting a growing challenge for web analytics. Nearly a quarter […]

Continue Reading

9 Reasons Why Hotels and Restaurants Should Monitor Social Media and Customer Reviews

Pascal Soucy lists 9 reasons: respond to bad customer reviews quickly, real-time customer satisfaction surveys, competitive information gathering, lead generation and customer engagement, public relations management, customer service, market research, promotion tracking and monitor social media employee use.

Continue Reading

Alcatel-Lucent Genesys maps out successful social media strategy for enterprises

The Alcatel-Lucent Genesys Strategy encourages enterprises to construct an integrated social media approach built on 4 actions: 1. Listen: Capture and leverage community knowledge to gain valuable insight into consumer sentiments about products, services and emotional engagement with the brand. 2. Prioritize actions to take toward the community, individual posts or within the enterprise. 3. […]

Continue Reading

10 Steps for Successful Social Media Monitoring

Maria Agneva from Attensity outines 10 sites for successful social media monitoring: define an objective, decide where to monitor, decide what to monitor, prioritize, develop a plan, involve others, listen first, inbound vs. outbound conversations, build relationships, select tools that match your strategy.

Continue Reading