Jive Software announced the 18 Social Business Imperatives. These Imperatives identify the 18 critical business functions where Social Business has been proven to produce material breakthroughs in revenue, cost savings and innovation.    The 18 Imperatives were identified as part of an ongoing qualitative and quantitative analysis of hundreds of Jive customers. These companies represent some of the largest, most mature, [...]

According to Joe Hall in SearchEngineLand, when using social media monitoring tools to aid outreach marketing, choosing your keywords and targeting the right audience goes hand in hand. He likes to break his keywords down into two sets, primary keywords and secondary keywords. Primary keywords are terms that are directly related to the industry that you are in. For example, [...]

Alistair Leathwood, managing director of FreshMinds Research, explains how social media monitoring can open up new doors for brands to understand their consumers. According to him, in the hands of an experienced researcher, the opportunities that social media monitoring opens from both a qualitative and quantitative perspective are huge. You can use social media monitoring to help understand everything from [...]

This post on the Actionly blog offers 6 reasons: listen and engage with customers, manage your reputation, find leads for your business, monitor your competition, do product research and measure your engagement. To read the original article, click here

Alterian (http://www.alterian.com) a leader in customer engagement technology and solutions (http://www.alterian.com/products), today announced the results of its Engaging Times Summit survey on brand socialization, engagement strategy and social media ROI. Summit attendees comprised of more than 400 senior-level marketing executives from major brands including Cisco, American Greetings Interactive, Dave and Busters, RAZOR and Western Union. Results showed that when asked [...]

Jack Neff explains in Advertising Age how, with marketers’ owned media now hosted by social network, attribution analysis is seen as a growing challenge. The rapid shift of web audiences and marketer attention toward closely controlled properties such as Facebook or Apple’s iAd platform is presenting a growing challenge for web analytics. Nearly a quarter of online time at the [...]

Pascal Soucy lists 9 reasons: respond to bad customer reviews quickly, real-time customer satisfaction surveys, competitive information gathering, lead generation and customer engagement, public relations management, customer service, market research, promotion tracking and monitor social media employee use. To read the original article, click here

The Alcatel-Lucent Genesys Strategy encourages enterprises to construct an integrated social media approach built on 4 actions: 1. Listen: Capture and leverage community knowledge to gain valuable insight into consumer sentiments about products, services and emotional engagement with the brand. 2. Prioritize actions to take toward the community, individual posts or within the enterprise. 3. Engage individuals while focusing resources [...]

Maria Agneva from Attensity outines 10 sites for successful social media monitoring: define an objective, decide where to monitor, decide what to monitor, prioritize, develop a plan, involve others, listen first, inbound vs. outbound conversations, build relationships, select tools that match your strategy. To read the original article, click here

Eric Melin, on the Spiral16 blog, presents a “whole-brain approach” to social media metrics. To read the original article, click here

James Kobielus, from Forrester, discusses integration of social media analytics with the company’s CRM, enterprise data warehouse (EDW), business process management (BPM), business rules engine (BRE), complex event processing (CEP), predictive analytics and data mining (PA/DM), text analytics (TA), social network analysis (SNA), and other key tools and platforms. To read the original article, click here

Nichole Kelly on the Social Examiner blog, proposes 4 ways to measure social media and its impact on a brand: measure social media exposure, measure engagement, measure influence, and measuring the lead generation funnel. To read the original article, click here

After publishing their white paper “Social Marketing Analytics” Jeremiah Owyang and John Lovett held this webinar, where they present their findings. To read the original article, click here

Matt Rhodes addresses the topics of “What to do with social media monitoring?” He recommends three ways for any brand to engage with the conversations they discover online. 1) Inform the language of your marketing and communications, 2) Predict market changes and 3) React and respond to mentions of your brand online. To read the original article, click here

Could, by the same measure, McDonald’s Facebook fan page be worth only $260,000? Social media agency Vitrue has developed a calculator that crunches the value for a brand’s social media value presence. A post on the Social Media Influence blog. To read the original article, click here