For most of us, analytics software behaves like idiot savants: they can surprise us with amazing feats of calculation, but totally miss the social cues that the rest of us take for granted. So, it’s no wonder that analytics packages struggle to tell us how we are doing socially. As a follow-on to his column last month on measuring social [...]

There’s a lot of noise in social media. Of all the social media messages that come across your field of vision, only some are actionable. And even of those that are actionable, you still need to figure out how you will deal with all of them, and who in what order. A video by Maria Ogneva from Attensity. To read [...]

This articles discusses who you should be listening for, who in the organization should coordinate the listening, and what questions you should asking to vendors. A post by William J. (Bill) Comcowich is President & CEO of CyberAlert, Inc., To read the original article, click here

With social media, it’s no longer a question of can you measure, but do you. And measurements that merely communicate the number of followers and fans, and how much they post, does little to demonstrate the impact social media is having on your marketing efforts. Jonathan Block, in this post on SIriusDecisions, advocates a three-phased approach to developing an effective [...]

Quick tips on how to expand your network of thought leaders on your chosen subject. By finding domain experts, you can eventually stumble upon the perfect social media person who has passion and domain knowledge that you seek! A video with Maria Ogneva from Atensity. To read the original article, click here

You thought of a clever social media campaign! Now what?… You gotta measure it! Here’s a quick look with a numbers-based case study on the Dos Equis “The Most Interesting Man In The World” campaign. A video by Maria Ogneva from Attensity. To read the original article, click here

According to Joe Hall in SearchEngineLand, when using social media monitoring tools to aid outreach marketing, choosing your keywords and targeting the right audience goes hand in hand. He likes to break his keywords down into two sets, primary keywords and secondary keywords. Primary keywords are terms that are directly related to the industry that you are in. For example, [...]

Marshall Sponder looks at data not normally collected in your typical analytics implementations, and at how to answer the question: “Am I set up to capture activity around my business goals in every that needs to be tracked?. . . . To read the original article, click here

For those who take the time to learn how to navigate it correctly, Google Analytics can be a very effective social media monitoring tool. Here are four ways to use Google Analytics to monitor how people are engaging with your site. These four methods monitor bounce rate, but don’t forget to monitor exit pages. A post in SEO Bridges. . . . To [...]

In his previous  Conversion Science column Brian Massey introduced the social media landing page. This relatively new species of landing page has the power to bring social media conversations to a measurable, business-building conversion. This tool is just one of the techniques he used in an experiment to measure how social media was affecting their email subscription rates. He shares [...]