One of the major trends on the web over the last few years has been the emergence of Social Media Monitoring Tools – applications which allow companies to monitor the conversations taking place about their brand or marketplace across different social media platforms; who is saying what, where on the social web. This post is the first of a series [...]

Tom Pick, on Webbiquity, describes four areas of social media metrics worth tracking, even if they do not provide ROI calculations: influence, engagement, sentiment, and activity. To read the original article, click here

Maria Ogneva, on the Attensity blog, notes that many companies wanting to get involved in social media don’t know where to start. She gives some tips about how to select where to get engaged, and which channels to track. To read the original article, click here

A 6 min. video presentation by Steve Heidemann from MintSocial to get started with social media marketing, monitoring your competition and listening for your brand and business online. To read the original article, click here

This post looks at the specificities of monitoring social media in B2B. IT provides some know-how to discover your industry, your competitors and thought leaders in your industry. To read the original article, click here

A video presentation by Steve Heidemann, from MintSocial where he provides a primer on how to manage your online reputation. To read the original article, click here

Rebecca Williams, in the Brandmovers Europe blog, reviews fundamental questions that need to be answered before starting to monitor social media: what are my objectives, what to measure, what tools to use, how to analyze? To read the original article, click here

Julia Koulbitskaya, in this post on Endai Worldwide, discusses the growing importance of social media monitoring and web analytics, and enumerates some of the features of Google Analytics. To read the original article, click here

A downloadable eBook by Radian6. To read the original article, click here

The author reviews in depth five important questions that need to be addressed: What are the goals of monitoring and analysis? What cultural shifts will be necessary to get the most out of monitoring and analysis? What tool(s) will we use to collect the conversation data? Who will execute the monitoring and analysis? How often will analysis reports be delivered? [...]

Jeremiah Owyang from Altimeter Group and John Lovett from Web Analytics Demystified, with Eric T. Peterson, Charlene Li, Christine Tran This white paper presents a framework for social marketing analytics business objectives, key performance indicators as well as a list of vendors to watch. To read the original article, click here

Now that more than 75 percent of online Americans are participating in some form of social media through blogs, forums and sites like Facebook and Twitter, companies need to understand what consumers are saying, why they’re saying it and how their dialogue has the potential to impact business. A Powerpoint presentation in video, with music, but no voiceover. To read [...]

Matt Burgess, in this post on Conversation Media, explains the basic of getting started: setting up an RSS reader, searching blogs for mentions of your name, subscribing to twitter mentions, listening and monitoring. To read the original article, click here

Nathan Gilliatt looks at two learning curves associated with social media analysis. An obvious one is figuring out the features and user interface. A more challenging one is to develop the analytical mindset to find meaning in the data using the various features: queries and topics, analysis and metrics, filters and more queries. To read the original article, click here

Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book “Socialnomics” by Erik Qualman. To read the original article, click here