Lee Odden, in this post on PostRank, reviews 5 new tools. Reinvigorate is an amazing real-time web analytics tool with hear maps. It has monthly, daily and hourly page details. There is even a dumbed down free version and a free trial. TwentyFeet is an SaaS dashboard aggregates social stats from Twitter, Facebook, YouTube and bit.ly all on one place. [...]

A post by Tom Mason on Social Magnet. Twitter is planning to launch a dedicated analytics tool towards the end of the year. Twitter revealed that the analytics software, in beta testing, will allow users to monitor social media marketing campaigns on the site in realtime. The tool will be rolled out in the last quarter of 2010 and will [...]

For most of us, analytics software behaves like idiot savants: they can surprise us with amazing feats of calculation, but totally miss the social cues that the rest of us take for granted. So, it’s no wonder that analytics packages struggle to tell us how we are doing socially. As a follow-on to his column last month on measuring social [...]

If you’re eager for competitive intelligence on your competitors’ web traffic, backlinks, targeted keywords, paid search budgets and other key web analytics, check out this list of 16 free tools. Anna Johnson, the author, has categorized these web analytics tools into four groups – traffic analysis tools, backlink analysis tools, search engine analysis tools and all-in-one tools. Keep in mind, [...]

Metricly is an aggregated dashboard and analytics platform that helps businesses of all sizes track their metrics in one place. They connect your data from a variety of platforms including Google Analytics, Salesforce, Twitter, Facebook, Mailchimp, Zendesk and more. They can even get live analytics from your own MySQL databases or custom internal data. Setup is fast and easy. Each [...]

Co released its new enterprise edition today, expanding the social media management platform to Facebook, adding richer social media analytics, an iPhone app and new integrations with Salesforce.com and ExactTarget. Co 3.0 Enterprise Edition enables users to link Facebook Fan pages to existing Co workgroups, export s and Facebook posts to Salesforce, and manage social media interactions alongside other interactive [...]

Based on the discussion threads in her Facebook page, Beth Kanter has updated her mega list of tools in her social media listening and engaging instructional wiki. “In reflecting over the past three years, the definition of listening tools has broadened beyond “monitoring” or “research” to include several categories: social media engagement management, analytics, influencer identification, and social network analysis.” [...]

You’ll not only be able to see who your most loyal commenters are, you’ll be able to see the topics that are clearly the most important when it comes to engagement with your audience. And you can get data about which posts or people are most often “liked” and which login method your commenters are using to leave comments on [...]

For those who take the time to learn how to navigate it correctly, Google Analytics can be a very effective social media monitoring tool. Here are four ways to use Google Analytics to monitor how people are engaging with your site. These four methods monitor bounce rate, but don’t forget to monitor exit pages. A post in SEO Bridges. . . . To [...]

This video tutorial shows you how to build an advanced for social media referrers in Google Analytics. To read the original article, click here

Roxane Samii reviews 52 Twitter tools. Grouped into 5 categories: tools to keep your gems, to find out who is following and unfollowing you, to manage all your social media from one application,. to schedule your s, to find out who is saying what about you, to share your Twitter stream in an on-line news and magazine format, to check [...]

When you create a goal in Google Analytics, you are effectively telling it what your desired conversions are. when you get down to the nitty gritty; goal conversion are really the primary metric for measuring how well your site fulfils business objectives.  Setting up goals is easy. The author takes you on a step by step walk through of setting up [...]

Nirav Batavia at ConstantContact takes a look at some of the data that Facebook provides and examines how you can use it to improve your engagement and targeting, and create more value for your business or organization. He includes some screen shots so you can see how this data is presented. To read the original article, click here

This post in the Captico blog reviews 12 tools for tracking Twitter sentiment: Twitter Search, Twitter Sentiment, SocialMention, Sysomos, zi, Twnedz, Next State Evolution-Sentiment Analysis, StatsIt, Twittratr, Evri, Analyze Words, and MoodViews. To read the original article, click here

Elijah Young, in the Social Examiner blog, provides a quick review of Twazzup, Social Mention, and Addict-o-Matic To read the original article, click here