Everyone is talking about the ROI of social media. Are we able to justify social media spend? Those are great questions. Lisa Arthur on the Forbes blog suggests that we need to take a step back from that level of question and to focus on something more fundamental. No company, she writes, can measure the effectiveness of a social network [...]

Cloud-based online video platform Brightcove has launched = Brightcove 5, with increased mobile support, YouTube Sync, Apple HTTP streaming, advanced analytics for HTML5, and more. “The improvements include advanced distribution methods with more social sharing to help brands get the most mileage, drastically expanded support of mobile platforms, expanded analytics to gauge how online video campaigns are performing, and other [...]

Sysomos has launched the first professional tool to manage Facebook Fan Pages. Whether you have single or multiple Facebook Pages, this tool makes it easier to moderate comments, automate tasks and run reports. As part of beta tests, Facebook Page Central has been used by a select number of companies on pages that have a few hundred to several million [...]

The TIBCO Spotfire Web Player now offers a touch screen experience for the iPad. Developed to support the iPad native multi-touch interface, the latest release of the Spotfire app makes mobile analytics and business intelligence available to anyone, anywhere. This on-demand offering is designed to enable anyone to create, publish, and share custom dashboards or reports for analytics and BI [...]

A presentation by Matt Farlie, and Garry PRzuklenk, both with MarketWire/Sysomos. Topics include “Challenges in Social Media Monitoring”, “the 5W’s of Business Intelligence” (What, when, where, who and why), “Real-World APplucations”, “HeartBeat”, “MAP”. The presentation also outlines the “SMART” approach: Socialize, Monitor, Analyze, Report and Target. To read the original article, click here

A presentation by Sinotech Group. The topics include “What is social media?”, “Give me some numbers….I want to see stats…”, “Unlocking value with social media analytics”, and “A few examples from around the globe”. The presentation focuses in part on the Asian market, and shows that Asians are active online content creators: 40% of Chinese internet users, 50% of Koreans [...]

Visible Technologies, a service that helps companies monitor when they are mentioned on the web, launched today an upgrade of their platform today. With a new Google-inspired architecture it better distinguishes the relevance and the sentiment of the plethora of social media conversations. It is meant to help businesses make sense out of the noise of the social web. Clients [...]

Bruno Aziza interviews John Santaferraro, Senior Director Of Marketing for Hewlett-Packard, They talk about how HP organizes themselves to win with BI, how to get started and their key to success. Questions include: “how do you get started?” “Is executive sponsorship needed?” “What are the keys to success?” (Identify quik wins, tacke with BI, track results, become a marketing organization) [...]

A presentation by Gary Angel, president of Semphonic. The presentation, posted on SlideShare, looks at social listening tools, repurposing these tools for measurement, the categories of measurement, brand awareness and the upstream funnel, measuring the competition, competitive analysis solutions and a lot more. Gary blogs at http://semphonic.blogs.com/semangel To read the original article, click here

Host Bruno Aziza is host of BizIntelligence TV. “Your 1 stop for the best of BI from around the world.” In this video he interviews Debra Jensen, VP and CIO of Jack in the Box Interview They discuss the change in business model that Jack in the Box is going through, and how business intelligence is supporting it.

Shoutlet, a social media management platform vendor, announced the launch of a Social Customer Relationship Management (SCRM) component aimed at helping companies monitor, understand, and build on relationships with fans through interactions on social media platforms such as Facebook, Twitter, and a brand’s own website. Shoutlet’s Social CRM solution enables brands and agencies to turn basic social media interaction into [...]

In a post originally published in MediaPost’s Social Media Insider, David Berkowitz, in this article posted in the blog “Inside the Marketer’s Studio”, goes over ten questions which he and other panelists answered as at the Social Media Face-Off at the Direct Marketing Association’s DMA:2010 conference in San Francisco. The other panelists included Orli Sharaby, Christine Hsu, and Andy Amendola. [...]

Bill Ives writes about Traackr, a social media monitoring and community mining software. Ives just discovered that he was listed by Traackr as one of the 25 most influential bloggers in the US. Traackr “identifies, qualifies and facilitates the engagement of top online influencers.” They sort through the massive amount of data within social media to “identify the most influential [...]

Virginia DeBolt in Tech, explains that Klout.com, a service that has measured a person’s influence and reach on Twitter, just added Facebook to its Klout calculations. To determine the level of influence of a person, Klout uses various data points which they then compile into what they call a ‘Klout Score’, which is intended to represent the user’s online influence [...]

According to Connie Bensen , author of this post on Social Media Today, many brands are by now aware that social networks offer a valuable opportunity to interact directly with consumers. They create communities where people with common affinities and pursuits share information and seek advice. However many marketers too quickly just open Twitter or Facebook account and proclaim “Mission [...]