Michael DiLorenzo, of the NHL; and Augie Ray, of Forrester Research, discuss how integrating CRM with social media can lead to more relevant conversations. Mila D’Antonio of 1to1 Media moderates To read the original article, click here
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Rise of the Social Contact Database
According to Ric Pratte, there are increasing numbers of studies and articles talking about the value of collecting a base of social media fans and followers. Chadwick Martin Bailey recently published a very interesting presentation that included the premise that Facebook fans that “Like” a brand are over 50% more likely to purchase and 60% more likely to recommend a [...]
How 5 Companies Increased Sales and Improved Productivity Using CRM Software
Learn how Senior Flexonics Pathway, Wilden Pump & Engineering, Ipsos-Reid, The Oxford Princeton Programme, and Connect Tech are winning with a customer-focused culture, redefined business processes, and CRM software tools. You will need to register to download this free report created by Maximizer Software. To read the original article, click here
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer
Did you know that most Americans believe companies should have a presence in social media? That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are. You need to register to download this free report by Sage Software. To read the original [...]
Why the need to add “Social” to the term “CRM”?
Social CRM – is reaching new ears. Is it just old wine in a new bottle or is it something more disruptive? Prem Kumar says he is asked this when he meets people & strikes a conversation around Social CRM, mostly from the CRM folks, who have just heard about it. The technologists are fine with it, its just another [...]
Connecting to Customers through Social CRM
According to Brent Leary, an SCRM expert, “Social CRM is growing out of a completely different need – the need to attract the attention of those using the Internet to find answers to business challenges they are trying to overcome.” Social CRM extends beyond traditional CRM by focusing on people and not on processes. Processes and information are covered by [...]
Let’s Call a Spade a Spade (and Social Media a Band-Aid)
Esteban Kolsky, in CRM Intelligence & strategy, sets a few things straight: Social Media is about tools and tactics, you can never set a strategy for it, and it has very short term life and results. Social CRM is about strategically setting long-term goals for working better with your clients, and improving your organization in the process. For more articles [...]
Traditional CRM vs. Social CRM: Expanded
Brian Vellmure expands upon Brent Leary’s classic article about traditional CRM versus Social CRM. A post on Vellmure’s CRM Strategies blog. For more articles about a related topic, see also Rise of the Social Contact Database and Why the need to add “Social” to the term “CRM”? To access the original material, click on “Offsite link” lower in this page. [...]
