According to Peter Krainik, forward-thinking CMOs are looking across their global digital branding and engagement platforms and applying the same traditional vs. community trends internally. Every marketer should look at their digital programs and platforms and take a hard look at all the “traditional content/push” approaches they have within these platforms and make them more engaging, etc. Having one-way web-based [...]

Nobodies are the new somebodies. That’s the advice from Guy Kawasaki, who says It’s no longer big business and media giants who determine whether or not a new service or product will succeed. It’s the unknowns, ordinary folks who have become the key influencers. And companies must remember that when they are trying to win people over to their ideas, [...]

Jacob Morgan, Principal of Chess Media Group, argues that the separation of “listening tools” and “CRM systems” will not last much longer.  We have seen a few acquisitions such as Jive acquiring Filtrbox, Lithium acquiring Scout Labs, Meltwater acquiring Buzzgain, Attensity acquiring Biz 360, and others.  We haven’t  seen CRM companies acquire listening tools (have we. With the recent focus [...]

Elizabeth Castro, with O’Malley Hansen Communications, and Matthew Young, with Hanesbrands Inc., Explain that a new model of giving online influencers access to your brand has emerged that combines the old school method of embedding journalists with an army platoon, and the vast network of social media platforms that are readily at our fingertips. The Embedded Influencer Model, as they [...]

Jason Baer, in the Convince & Convert blog, interviews Raj Kadam, CEO of ViralHeat, TA. McCann, CEO of Gist, a provider of real-time intelligence on networks of online contacts, and Joe Fernandez, CEO of Klout, a provider of influence metrics incorporated into a variety of social media tools, including Co. For more articles about a related topic, see also 60 [...]

A presentation on social influence marketing trends. Shiv Singh introduces five key ideas for succeeding in influence marketing: let customers do the work for you, harness influencer dynamics, make your brands even more human, create new business out of hidden assets, and take your digital experiences on the road with location aware capabilities. ? To read the original article, click [...]

An article in McKinsey Quarterly explores how consumers are moving outside the purchasing funnel.The funnel concept fails to capture all the touch points and key buying factors resulting from the explosion of product choices and digital channels, coupled with the emergence of an increasingly discerning, well-informed consumer. A more sophisticated approach is required. For more articles about a related topic, [...]