Influencers don’t always have mass followings on Twitter or lots of Facebook friends. They are not necessarily celebrities either. They are more often experts. A study in the UK found that “most “influential” users on Twitter were actually people with much lower profiles but who were experts in their own fields rather than celebrities with the most followers,” (see Popular [...]

Jeff Bullas outlines some thought leaders insights from the Influencer Project and adds some actions you can implement or start to commence on your digital influence journey. For more articles about a related topic, see also Traackr Releases Influencer Platform and The Rise of the Online Influential To access the original material, click on “Offsite link” lower in this page. [...]

Getting a teen social media influencers on board with your brand can be a real coup. They are great at causing buzz on a large scale and now it appears that the buzz they create on-line can apply off line to. A lot of marketing companies reach out to Gen Y YouTubers and influencers to sell their products and this [...]

Kristin Dziadul, in  the “A New Generation” blog, outlines 20 ways for increasing your influence online. From being transparent, to following great people, making connections online and continuing the relationship offline, she covers the whole gamut of building influence online. For more articles about a related topic, see also Identifying Your Mass Influencer and Engaging The Influencer on Twitter To [...]

There is a great misunderstanding that just because someone is popular it makes them influential. This couldn’t be further from the truth on Twitter. When it comes down to making sure your message is heard and ensuring that it spreads amongst your target audience, you have to engage with the right people at the right time with the right message. [...]

A post by Sam Rosen in Social Media Examiner. It’s the Holy Grail of interactive marketing: getting “social media influencers” — the ones with the voice and the reach, the ones to whom everyone else listens — to endorse and promote what you’re doing. His company managed to inspire 60 such influencers to participate in an event called The Influencer [...]

This post in ImSpike shows a way to identify niche influencers. Go to the homage page of the community hub, open Yahoo Site Explorer and plug in the URL, select to exclude inlinks from the domain itself, export the top results into an Excel file by clicking the TSV button. Open the file in Excel, use CTRL+F to search for [...]

Marshall Sponder reviews PeekYou, which allows you to check people out on the web. You can find influencers by topics and location, and see who are the most influential people in a company. You can run PeekYou on Google Search Results. Influence scores are given. PeekYou takes into account your known presence and activity on the Internet, including blogging, participation [...]

A guest post by Ross Hudgens on QuickOnlineTips. Hudgens explains how to pick the right influencers, and how to reach them. For more articles about a related topic, see also Influencing the Influencer and Cyber Anthropology: A unified View of Communities and Social Networks To access the original material, click on “Offsite link” lower in this page. To read the [...]

A gust post by Jim Krukal, author or “Attention This Book Will Make You Money!” about how to approach  and get noticed by influential bloggers in your community. For more articles about a related topic, see also Why Influence Mining Is The Next Gold Rush and 60 Ways to Increase Your Influence Online To access the original material, click on [...]

Sam Rosen’s company brought 60 online influencers and ask them each for one thing that needs to be done to increase your influence online. This article is a compilation of what each of these 60 influencers said. Each of them was given one minute to share their recommendation.’ For more articles about a related topic, see also On Twitter Influencer [...]

Dr. Michael Wu, from Lithium Technologies, in this second post of a series on influence, on EndUserSharePoint.com explains how, on the social web, the number of influencers is significantly reduced. He looks at how to find the high bandwith users, and, even more importantly, how to find the credible users. For more articles about a related topic, see also The [...]

Michael Wu, Ph.D, from Lithium Technologies, presents 11 very useful articles about influence marketing. To read the original article, click here

Michael Wu, Ph.D., Lithium’s Principal Scientist of Analytics, reviews the flaws of the Fast Company influence projects, and proposes ways to fix this project. For more articles about a related topic, see also Welcome to the Influence project and The Fast Influencer Myth. To access the original material, click on “Offsite link” lower in this page. To read the original [...]

The author outlines four steps for influencer marketing: focus on the influencer, focus on transactions, focus on the story, not the payoff, and measure what counts. For more articles about a related topic, see also How to Recognize and Reward Your Top Fans and Social Network Insights from Unconventional Graph Metrics. To access the original material, click on “Offsite link” [...]