Global 360, KnowledgeLake and EndUserSharePoint.com release the names of the first set of influencers in The SharePoint50 Project. Here’s the way it works. Global 360 and KnowledgeLake hired a third party research firm to find the main influencers when people are looking at purchasing SharePoint in the United States. You can read more about the process in a previous article. [...]

Paul Gillin explains that General Mills doesn’t treat its online influencers like the media. The relationship is closer to a friendship than a business exchange. “When you have great news, who do you tell after your family? You tell your friends, of course,” he says. “That’s the philosophy we try to engender.” A critical principle, Gillin says, is to make [...]

Sam Rosen’s company brought 60 online influencers and ask them each for one thing that needs to be done to increase your influence online. This article is a compilation of what each of these 60 influencers said. Each of them was given one minute to share their recommendation.’ For more articles about a related topic, see also On Twitter Influencer [...]

A post by Pete Trbovich, in his blog. Penguin Pete’s, about the rigging of social sites, including Digg. For more articles about a related topic, see also Want to Build Influence? Be A Meaningful Specific and Forget Influentials: in Viral Marketing, Context Matters To access the original material, click on “Offsite link” lower in this page. To read the original [...]

A post by Pete Trbovich, in his blog. Penguin Pete’s, about the rigging of social sites, including Digg. For more articles about a related topic, see also Not Sarah Palins’ Friends: The Facebook Posts Palin Does Not Want You To See and Thought About Influencer Identification To access the original material, click on “Offsite link” lower in this page. To [...]

John Dickerson explains how Sarah Palin’s team monitors Facebook to remove comments that are mean, contain racial or ethnic slurs, contain polite disagreements, or too much agreement, and more. For more articles about a related topic, see also Thought About Influencer Identification and Influence Is Bliss: The Gender Divide of Influence on Twitter To access the original material, click on [...]

A post by Pete Trbovich, in his blog. Penguin Pete’s, about the rigging of social sites, including Digg. To read the original article, click here

Marshall Sponderpresents the continuation of his tracking of social media outreach for the Havana Central Restaurant chain, the same chain for which he did a study presented in 2010 at Columbia Business School. For more articles about a related topic, see also Everyone Is Wrong About Influence Except Your Customers and 5 Ways to Influence the Influencers To access the [...]

Sysomos outlines five ways to influence the influencers: Do your homework, read their blog posts, s, etc.. be focused, build relationships, and craft the perfect pitch. For more articles about a related topic, see also Key Influencer Marketing and How To Find a Social Media Influencer. To access the original material, click on “Offsite link” lower in this page. To [...]

A commentary on Fast Company’s Influence project by Mark Borden. For more articles about a related topic, see also The Fast Influencer Myth and Fast Company: The Influence Project. To access the original material, click on “Offsite link” lower in this page. To read the original article, click here