CRM, Web Analytics, and Email Marketing are each powerful tools to better understand your audience. Put them all together and tada! you’ve got a powerful one-to-one marketing engine. When sales and marketing technologies are integrated, marketers can identify the effectiveness of their website copy, whitepapers, webinars, and other online efforts through conversion rates. Enhanced prospect segmentation and targeting results in [...]

Jeremiah Owyang, Partner, Altimeter Group, Rob Krin, Digital Marketing & Loyalty Manager, Castrol, Michael Della Penna, Managing Director, ThreadMarketing, A StrongMail Company. This webinar covers: • The driving principles of social CRM and how to apply them • How to leverage data from multiple channels to anticipate consumer activity • Tactics for driving customer engagement, sales and brand loyalty • [...]

by Jim Berkowitz on September 9, 2010. One of the keys to making the most of a CRM system is getting the whole of the company to embrace it. If reluctant staff cannot see the benefit, and only enter the minimum data or simply ignore the new system, then the investment is wasted. Jim Berkowitz gives 6 suggestions to get [...]

Social CRM with integrated email, SMS and survey marketing. They show you how to save hours of administration and marketing time every month, giving you back time to focus on growing your business. To read the original article, click here