Google, Yahoo, Bing, try to balance keywords, links, and social in their search results There was a time when, to get found online, all you had to do was stuff your blog posts with keywords. If your business was “spa maintenance” you just had to have these keywords embedded in the headers, titles and text. As bookmarking [...]

In this blog post, Ric Pratte discusses the heart of the Social CRM—the consumer social profile. The consumer social profile goes way beyond the traditional contact and demographic profile. The consumer social profile also includes behavior, influence, interaction and engagement data—a full 360 degree view of the consumer’s social persona. For more articles about a related topic, see also The [...]

This demo shows you how to utilize Social CRM tools from Salesforce.com, for recruiting. To read the original article, click here

A post by Brian Vellmure on his CRM Strategies blog. Vellmure presents a baseline road map of how to successfully find, attract, and engage prospects leveraging Social Technologies so that you may provide something of use to them, and therefore participate in an exchange of value. The roadmp is presented in the form of a pyramid. a. There are multiple [...]

The domestic email marketing field is withstanding the current economic turmoil, according to a new report from Forrester Research, and is slated to hit the $2 billion mark in 2014. Whereas consumers may be cutting back on mobile plans such as SMS text messaging, social media activity is contributing to the continued viability of email. Forrester’s U.S. Email Marketing Forecast [...]